Quick reference guide for capturing high-quality installation images in-store
Image Requirements
Orientation & Format
- Preferred: Landscape images in 16:9 aspect ratio
- Portrait orientation is acceptable when necessary or fits better
- Ensure images are well-lit and in focus
Content Focus
- Display IKEA content prominently (avoid black screens)
- Show benefits and moving parts when applicable
- Capture interactive elements and displays
- Include the room to show screen in context
What to Avoid
- No installers visible in the image
- Avoid bystanders or people in the frame
- No cluttered or messy backgrounds with boxes or installation tools
- Avoid image reflections of yourself (stand at a slightly slanted angle)
Composition Tips
Take 2-3 Angles Per Installation:
1
Wide shot
Full setup + context (webshop inspiration)
2
Mid shot
Installation clearly framed (webshop inspiration)
3
Close-up
Mount or cable details (installation processes)
Hold camera at eye levelUse gridlines for stabilityPrefer natural lighting, avoid glare
Extra Helpful Shots
Video Content
5-10 second video showing animation or moving content
Before/After
Document the transformation if applicable, useful for business cases
Issue Documentation
Damage, wrong content, offline players - if applicable for installation processes
Documentation Details
Include the following information with each image:
Solution Name
Screen Size
Concept/Campaign
Store Location
Area in Store
Quick Checklist
Reference Images
Below is an example of a reference image taken following the requirements outlined in this guide.
Good Example
Wide shot with full context, IKEA content displayed, no people, good lighting